Ops Vs. Operations Title/Sounding question - Di|rec|tor, App|les & Ki|wi Op|er|at|ions

Given the syllables

Would you say: Director of Apples & Kiwi Operations

or

Would you say: Director of Apples & Kiwi Ops.

Does it make a difference whether you speak it or if it goes in your email or on formal written documents?

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