Add business to resume?

Hey guys. Just finished college and I’m applying for jobs in the biotech/ research industry while i’m at my current summer internship.

In my free time, i run a website where i make and sell collectibles and parts to make them. I have one of the largest instagram pages in my niche, and it earns me more per month than most of the jobs im applying to lol.

Question: Is this relevant to include on my resume? Are employers impressed by this type of thing?

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