Lateral move vs. promotion?

I got a job offer at a modern, fun, new-age marketing agency. The new position is VERY similar to my current job (old school advertising company)— about 90% the same responsibilities. This is definitely a lateral move, not much change other than the company itself.

My current employer offered to promote me, to become a manager (6 employees under me), matched the offered pay, increased my commission payout, and switched me to a salary employee.

Is a promotion always better than a lateral move? Having “manager” on my resume would be great for future jobs. I just don’t want to regret not going with the more fun company just for the title change.

Any advice, experience or opinions are welcomed!

usa jobs
usa jobs resume
usa hotel jobs
usajobs
usa jobs federal government
usa job in ksa
usa jobs
usa jobs login
usa jobs gov
usajobs.gov
www.usajobs.gov
usajobs.com
usajobs
usajobs.gov official