I have an intake phone interview tomorrow. SEO and SEM are a small portion of the job. It's mostly copywriting. I know SEO. What can I say about SEM that will get me through?

I am signing up for a Coursera course, but I'm basically seeking advice that will help me through a recruiter phoner.

I know the basics of SEO and I know what SEM is, but don't have direct experience using any software or programs related to it. Anyone have any advice or resources I can use to get myself up to speed relatively quickly? As stated, it's a very small portion of the job, and I plan to get myself prepared, but this opportunity sprang up and I don't want to lose it.

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