I graduated with degrees in marketing and international business. I've spent 2 years in consulting and have 3 years of CPG experience. Desperately want to switch into a true marketing role, but I keep hitting walls. Need advice.

Hi,

So I graduated with degrees in marketing and international business with a strong GPA, extracurricular involvement and leadership, and 3 marketing internships with a Fortune 500. I ultimately took a job with an IT consulting company thinking the intense problem solving/analytical/CRM skills would benefit me. In the last 2 years, I've received several awards for my work and have been promoted ahead of schedule. But, I desperately want to return to a true marketing role and have been on the job hunt for 5 months now with no luck. I've had 2 interviews: the one position was cancelled and the other came in significantly under my minimum salary requirements (like, no point in even negotiating level of low). I understand I may have to live with a slight pay cut, but it's not like I don't have competitive skills to offer from my time consulting. I've tried multiple things to get noticed:

  • Connected with a woman through a good mutual friend who works in HR for a company I'm interested in. She passed me to someone in their talent department who explained marketing roles were on hold until Q4... Well, it's been a month and I haven't heard back on the role I applied to there.
  • Searched LinkedIn for a recruiter or a career coach with intimate knowledge of the area (I'm new to this town) and switching careers. Found someone who looked promising, connected, she immediately offered to meet . Provided multiple scheduling options, she never got back to me.
  • Submitted an application to what essentially would be my dream role with one of my dream companies. I spent hours tailoring my resume and cover letter to ensure it was clear I met the requirements. Waited a week, didn't hear anything. Found their area talent lead and sent him an email iterating my interest in the position, applicable skills, and desire to learn more. Never heard back.
  • Asked my manager about switching me to an account back at home (I fly every week, which is getting to be tiring). He said he'd work on it. Connected 3 months later, and he wants to put me on another account that has me flying every week.

This has been such a frustrating experience. I know it's probably the universe guiding me somewhere but I'm hitting a wall at every single turn. It's starting to wear on me mentally. I thought skills acquired through consulting would enhance my marketing background, but it seems that couldn't be further from the truth. How can I make this break back into what I graduated to do? Where am I going wrong?

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I graduated with degrees in marketing and international business. I've spent 2 years in consulting and have 3 years of CPG experience. Desperately want to switch into a true marketing role, but I keep hitting walls. Need advice. I graduated with degrees in marketing and international business. I've spent 2 years in consulting and have 3 years of CPG experience. Desperately want to switch into a true marketing role, but I keep hitting walls. Need advice. Reviewed by Louhi on octobre 31, 2018 Rating: 5

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