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Do potential employers look at the resume you upload or the same info you type in?

I feel like my actual resume file makes so much more of an impact than if someone were to read the same basic stuff I have to type in, especially as I apply to more creative roles where my good design could matter (it's nothing crazy, just a little visually interesting).

To any hiring managers/hr people out there, which do you actually look at? It's always such a hassle to copy and paste everything even though the application also requires my file. Not that I'd stop doing that, but I'm just curious. Thanks!